Complete Search Engine Marketing (SEM) Course

Course Content

What is SEM?
Agenda and the learning outcomes of this search engine marketing course.

agenda and the learning outcomes of this search engine marketing course.

00:00

How does SEM work?

Search Engine Result Page Structure

SEM vs SEO

Why do we need SEM?

What are Google Ads?

Different Types of Google Ads

How does the Google Ads platform rank the Ads?
Google Ads platform and also how it actually works.

Google Ad Structure

How do we measure an Ad’s performance?

Criteria for Measuring an Ad

What is CTR?

Other Marketing Terminologies

Complete Search Engine Marketing (SEM) Course

Course Content

What is SEM?
Agenda and the learning outcomes of this search engine marketing course.

agenda and the learning outcomes of this search engine marketing course.

How does SEM work?

Overview of paid marketing

Understanding the customers in the digital ecosystem.

Search Engine Result Page Structure

Result page setup in a step-by-step manner

SEM vs SEO

The two methods to enhance your brands’ website on search engines, one is through the organic freeway, and the other is through paid marketing.

Why do we need SEM?

The need for SEM in today’s world.

What are Google Ads?

Google ads and the various components of Google Ads.

Different Types of Google Ads

Different types of google ads and the uses of each one of them.

How does the Google Ads platform rank the Ads?
Google Ads platform and also how it actually works.

Google Ads platform and also how it actually works.

Google Ad Structure

Structure of the Google Ads platform and various elements involved in it.

How do we measure an Ad’s performance?

Various metrics involved in measuring an ad’s performance.

Criteria for Measuring an Ad

Different criteria that companies consider to measure an Ad.

What is CTR?

The number of clicks that an ad receives in any marketing effort that is put by the brand is learned in this module.

Other Marketing Terminologies

At the end of the course, we understand the various marketing terminologies used in today’s world.

Quick Links

Contact Information

Course Content

What is SEM? Agenda and the learning outcomes of this search engine marketing course.

agenda and the learning outcomes of this search engine marketing course.

How does SEM work?

Overview of paid marketing

Understanding the customers in the digital ecosystem.

Search Engine Result Page Structure

Result page setup in a step-by-step manner

SEM vs SEO

The two methods to enhance your brands’ website on search engines, one is through the organic freeway, and the other is through paid marketing.

Why do we need SEM?

The need for SEM in today’s world.

What are Google Ads?

Google ads and the various components of Google Ads.

Different Types of Google Ads

Different types of google ads and the uses of each one of them.

How does the Google Ads platform rank the Ads? Google Ads platform and also how it actually works.

Google Ads platform and also how it actually works.

Google Ad Structure

Structure of the Google Ads platform and various elements involved in it.

How do we measure an Ad’s performance?

Various metrics involved in measuring an ad’s performance.

Criteria for Measuring an Ad

Different criteria that companies consider to measure an Ad.

What is CTR?

The number of clicks that an ad receives in any marketing effort that is put by the brand is learned in this module.

Other Marketing Terminologies

At the end of the course, we understand the various marketing terminologies used in today’s world.

Student Ratings & Reviews

Quick Links

Contact Information

What is SEM?
Agenda and the learning outcomes of this search engine marketing course.

How does the Google Ads platform rank the Ads?
Google Ads platform and also how it actually works.